Thursday, 10 October 2013

No one cares

This from a recent article in Contagious shows how little people care about brands. It is something to keep in mind when discussing minute detail about branding. Unless you are Amazon, your consumer probably doesn't care whether you exist.

"According to Havas' 2013 Meaningful Brands survey, most people around the world wouldn't care if 73% of brands disappeared overnight. Across the US and Europe that proportion is a massive 92%."

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